Business Pitch Dictionary by pitch.dog
Startup stages & company states · Core

Startup

Also called: start-up

ELI5

A young company trying to find a model that can grow.

Used in conversation

“The startup has customer evidence but not yet a repeatable sales process.”

Definition

A young organisation designed to discover and scale a repeatable model under significant uncertainty.

Here “Startup” means: A young organisation designed to discover and scale a repeatable model under significant uncertainty.

Pitch context

You will see “Startup” in fundraising decks, data rooms, term sheets and investor conversations when the discussion reaches startup stages & company states.

Why it matters: It helps a reader interpret startup stages & company states without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.