Business Pitch Dictionary by pitch.dog
Strategic choices & advantage · Working

Strategic drift

Also called: drift

ELI5

The organisation keeps following an old strategy while the world changes.

Used in conversation

“Falling relevance is a sign of strategic drift, not merely weak execution.”

Definition

Gradual misalignment between an organisation's strategy and changing external conditions.

Here “Strategic drift” means: Gradual misalignment between an organisation's strategy and changing external conditions.

Pitch context

You will see “Strategic drift” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches strategic choices & advantage.

Why it matters: It helps a reader interpret strategic choices & advantage without confusing the measure, decision, role or evidence being discussed.

Connected terms

  • Model driftThe search label “drift” can route to both entries.
Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.