Business Pitch Dictionary by pitch.dog
Purpose, goals & strategic direction · Core

Strategic objective

Also called: strategic goal

ELI5

A result the strategy is meant to produce.

Used in conversation

“Every strategic objective needs a measure and owner.”

Definition

A specific outcome the organisation intends to achieve in support of strategy.

Here “Strategic objective” means: A specific outcome the organisation intends to achieve in support of strategy.

Pitch context

You will see “Strategic objective” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches purpose, goals & strategic direction.

Why it matters: It helps a reader interpret purpose, goals & strategic direction without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.