Business Pitch Dictionary by pitch.dog
Strategy frameworks & analysis · Working

Strategy map

Also called: strategic map

ELI5

A map showing how strategic goals are supposed to cause one another.

Used in conversation

“The strategy map makes the missing capability investment visible.”

Definition

A visual showing causal links between strategic objectives, often across financial, customer, process and capability perspectives.

Here “Strategy map” means: A visual showing causal links between strategic objectives, often across financial, customer, process and capability perspectives.

Pitch context

You will see “Strategy map” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches strategy frameworks & analysis.

Why it matters: It helps a reader interpret strategy frameworks & analysis without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.