Business Pitch Dictionary by pitch.dog
Strategic choices & advantage · Core

Strategy

Also called: business strategy, corporate strategy

ELI5

A set of connected choices about how to win.

Used in conversation

“The plan has activities, but it still lacks a strategy.”

Definition

An integrated set of choices about where to compete, how to create advantage and what not to do.

Here “Strategy” means: An integrated set of choices about where to compete, how to create advantage and what not to do.

Pitch context

You will see “Strategy” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches strategic choices & advantage.

Why it matters: It helps a reader interpret strategic choices & advantage without confusing the measure, decision, role or evidence being discussed.

Connected terms

  • Strategic planStrategy is the set of choices about where and how to compete or create value; a strategic plan records initiatives, owners, resources and timing used to execute those choices.
Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.