Business Pitch Dictionary by pitch.dog
Strategy frameworks & analysis · Core

Strength

Also called: SWOT strength

ELI5

Something inside the organisation that helps.

Used in conversation

“Brand trust is a strength only if customers act on it.”

Definition

An internal capability, asset or condition that helps an organisation succeed.

Here “Strength” means: An internal capability, asset or condition that helps an organisation succeed.

Pitch context

You will see “Strength” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches strategy frameworks & analysis.

Why it matters: It helps a reader interpret strategy frameworks & analysis without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.