Business Pitch Dictionary by pitch.dog
OKRs, KPIs & performance goals · Working

Stretch goal

Also called: stretch target

ELI5

An intentionally ambitious target beyond expected performance.

Used in conversation

“Keep stretch goal on the dashboard, but show the definition and reporting period beside it.”

Pitch context

You will see “Stretch goal” in organisation plans, workforce reviews, change programmes and people reports when the discussion reaches okrs, kpis & performance goals.

Why it matters: In okrs, kpis & performance goals, the definition can change who is affected, accountable, protected or entitled to act.

Caution

Employment law and workplace practice vary by jurisdiction and agreement.

Sources & evidence · 3

Direct term-level sources and supporting source families.