Business Pitch Dictionary by pitch.dog
Messaging, proposition & voice · Core

Subhead

Also called: subheading

ELI5

Supporting copy that clarifies or extends a headline.

Used in conversation

“What evidence makes subhead believable?”

Pitch context

You will see “Subhead” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches messaging, proposition & voice.

Why it matters: In messaging, proposition & voice, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Sources & evidence · 5

Direct term-level sources and supporting source families.