Business Pitch Dictionary by pitch.dog
Onboarding, adoption & customer success · Core

Success plan

Also called: customer success plan

ELI5

A documented set of customer outcomes, measures, owners and actions.

Used in conversation

“Can we circulate success plan with the assumptions and open questions marked?”

Pitch context

You will see “Success plan” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches onboarding, adoption & customer success.

Why it matters: It helps a reader interpret onboarding, adoption & customer success without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.