Business Pitch Dictionary by pitch.dog
Retention, churn & expansion · Working

Survival rate

Also called: customer survival

ELI5

The proportion of a cohort remaining active after a specified time.

Used in conversation

“How are we defining survival rate in this deck?”

Pitch context

You will see “Survival rate” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches retention, churn & expansion.

Why it matters: It helps a reader interpret retention, churn & expansion without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.