Business Pitch Dictionary by pitch.dog
Strategy frameworks & analysis · Core

SWOT analysis

Also called: SWOT

ELI5

A four-part look at internal strengths and weaknesses and external opportunities and threats.

Used in conversation

“The SWOT analysis should lead to choices, not stop at the list.”

Definition

A framework listing strengths, weaknesses, opportunities and threats relevant to a decision or strategy.

Here “SWOT analysis” means: A framework listing strengths, weaknesses, opportunities and threats relevant to a decision or strategy.

Pitch context

You will see “SWOT analysis” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches strategy frameworks & analysis.

Why it matters: It helps a reader interpret strategy frameworks & analysis without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.