Business Pitch Dictionary by pitch.dog
Digital marketing metrics · Core

Tag

Also called: tracking tag

ELI5

Code or configuration used to collect, route or trigger marketing data and actions.

Used in conversation

“How are we defining tag in this deck?”

Pitch context

You will see “Tag” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches digital marketing metrics.

Why it matters: In digital marketing metrics, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Connected terms

  • TagThe same visible label “Tag” names different concepts.
Sources & evidence · 5

Direct term-level sources and supporting source families.