Business Pitch Dictionary by pitch.dog
Customers, users & segmentation · Core

Target customer

Also called: target market customer

ELI5

The customer the business is trying to win.

Used in conversation

“The target customer has a costly manual workaround.”

Definition

The specific customer group an offer is designed and marketed for.

Here “Target customer” means: The specific customer group an offer is designed and marketed for.

Pitch context

You will see “Target customer” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches customers, users & segmentation.

Why it matters: It helps a reader interpret customers, users & segmentation without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.