Business Pitch Dictionary by pitch.dog
Marketing strategy & planning · Core

Targeting

Also called: market targeting

ELI5

Selecting which segments an organisation will prioritise.

Used in conversation

“Which audience, channel and period does targeting cover?”

Pitch context

You will see “Targeting” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing strategy & planning.

Why it matters: It helps a reader interpret marketing strategy & planning without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 6

Direct term-level sources and supporting source families.