Business Pitch Dictionary by pitch.dog
Strategy frameworks & analysis · Core

Threat

Also called: SWOT threat

ELI5

An outside change that could cause harm.

Used in conversation

“Low-cost entrants are a threat to the current pricing model.”

Definition

An external condition that could harm performance, viability or strategic position.

Here “Threat” means: An external condition that could harm performance, viability or strategic position.

Pitch context

You will see “Threat” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches strategy frameworks & analysis.

Why it matters: It helps a reader interpret strategy frameworks & analysis without confusing the measure, decision, role or evidence being discussed.

Connected terms

  • ThreatThe same visible label “Threat” names different concepts.
Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.