Funnel, pipeline & opportunity stages · Working
Time in stage
Also called: stage age
ELI5
The time an opportunity remains in a pipeline stage.
Used in conversation
“Sales needs one agreed definition of time in stage before the forecast review.”
Pitch context
You will see “Time in stage” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches funnel, pipeline & opportunity stages.
Why it matters: It helps a reader interpret funnel, pipeline & opportunity stages without confusing the measure, decision, role or evidence being discussed.
Sources & evidence · 2
Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.
- U.S. Small Business Administration — Write your business planSupporting source family · primary · checked 2026-08-16
- IFRS Foundation — IFRS GlossarySupporting source family · primary · checked 2026-08-16