Business Pitch Dictionary by pitch.dog
Onboarding, adoption & customer success · Core

Time to value

Also called: TTV

ELI5

Time from a defined start until the customer reaches a meaningful outcome.

Used in conversation

“Who owns the recovery plan if time to value moves in the wrong direction?”

Pitch context

You will see “Time to value” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches onboarding, adoption & customer success.

Why it matters: It helps a reader interpret onboarding, adoption & customer success without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.