Business Pitch Dictionary by pitch.dog
Market sizing & growth · Core

Top-down market sizing

Also called: top-down sizing

ELI5

Start with a big market number and narrow it down.

Used in conversation

“The top-down market sizing depends on three aggressive filters.”

Definition

Estimating market size by starting with a broad published total and narrowing it through filters or assumptions.

Here “Top-down market sizing” means: Estimating market size by starting with a broad published total and narrowing it through filters or assumptions.

Pitch context

You will see “Top-down market sizing” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches market sizing & growth.

Why it matters: It helps a reader interpret market sizing & growth without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.