Business Pitch Dictionary by pitch.dog
Startup traction, burn & capital efficiency · Core

Traction

Also called: startup traction

ELI5

Proof that the startup is moving beyond an idea.

Used in conversation

“The strongest traction is paid retention, not press coverage.”

Definition

Evidence that a venture is gaining meaningful customer, user, revenue, product or market momentum.

Here “Traction” means: Evidence that a venture is gaining meaningful customer, user, revenue, product or market momentum.

Pitch context

You will see “Traction” in fundraising decks, data rooms, term sheets and investor conversations when the discussion reaches startup traction, burn & capital efficiency.

Why it matters: It helps a reader interpret startup traction, burn & capital efficiency without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.