Business Pitch Dictionary by pitch.dog
Digital marketing metrics · Core

Traffic source

Also called: source

ELI5

The attributed origin of a visit, user or conversion.

Used in conversation

“How are we defining traffic source in this deck?”

Pitch context

You will see “Traffic source” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches digital marketing metrics.

Why it matters: In digital marketing metrics, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Sources & evidence · 5

Direct term-level sources and supporting source families.