Business Pitch Dictionary by pitch.dog
Sales process & qualification · Core

Trial

Also called: free trial, evaluation period

ELI5

Temporary access allowing a prospective customer to evaluate a product or service.

Used in conversation

“Who can verify trial on the buyer’s side?”

Pitch context

You will see “Trial” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches sales process & qualification.

Why it matters: It helps a reader interpret sales process & qualification without confusing the measure, decision, role or evidence being discussed.

Connected terms

  • TrialThe same visible label “Trial” names different concepts.
  • Free trialThe search label “Free trial” can route to both entries.
Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.