Business Pitch Dictionary by pitch.dog
Business & revenue models · Working

Two-sided market

Also called: two-sided platform

ELI5

Two groups need each other through one platform.

Used in conversation

“Pricing one side at zero may help the two-sided market reach liquidity.”

Definition

A market in which a platform serves two interdependent participant groups whose value depends on the other side.

Here “Two-sided market” means: A market in which a platform serves two interdependent participant groups whose value depends on the other side.

Pitch context

You will see “Two-sided market” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches business & revenue models.

Why it matters: It helps a reader interpret business & revenue models without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.