Business Pitch Dictionary by pitch.dog
Margins, break-even & unit economics · Core

Unit economics

Also called: per-unit economics

ELI5

Revenue, cost and contribution analysed for one customer, order, product or other defined economic unit.

Used in conversation

“How are we defining unit economics in this deck?”

Pitch context

You will see “Unit economics” in financial models, budgets, board packs and investor materials when the discussion reaches margins, break-even & unit economics.

Why it matters: In margins, break-even & unit economics, different calculation boundaries, periods or accounting treatments can change the number and the decision.

Caution

Calculation, recognition and disclosure can vary by accounting framework, company policy and reporting context.

Sources & evidence · 4

Direct term-level sources and supporting source families.