Business Pitch Dictionary by pitch.dog
Needs, jobs & value propositions · Core

Unmet need

Also called: unserved need

ELI5

Something important that current solutions do not solve well.

Used in conversation

“The unmet need is strongest in regulated teams.”

Definition

A need not adequately addressed by current alternatives.

Here “Unmet need” means: A need not adequately addressed by current alternatives.

Pitch context

You will see “Unmet need” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches needs, jobs & value propositions.

Why it matters: It helps a reader interpret needs, jobs & value propositions without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.