Business Pitch Dictionary by pitch.dog
Retention, churn & expansion · Core

Upsell

Also called: upgrade sale

ELI5

Selling a higher-priced, larger or more capable version to an existing customer.

Used in conversation

“Keep upsell on the dashboard, but show the definition and reporting period beside it.”

Pitch context

You will see “Upsell” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches retention, churn & expansion.

Why it matters: It helps a reader interpret retention, churn & expansion without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.