Sales process & qualification · Core
Use case
Also called: application, application scenario
ELI5
A specific situation describing who uses a product, for what goal and under what conditions.
Used in conversation
“Do not move the opportunity until use case is confirmed.”
Pitch context
You will see “Use case” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches sales process & qualification.
Why it matters: It helps a reader interpret sales process & qualification without confusing the measure, decision, role or evidence being discussed.
Sources & evidence · 7
Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.
- Strategyzer — Business Model Canvas resourcesSupporting source family · practitioner · checked 2026-08-16
- Strategyzer — Value Proposition Canvas resourcesSupporting source family · practitioner · checked 2026-08-16
- LEANSTACK — Lean CanvasSupporting source family · practitioner · checked 2026-08-16
- U.S. Department of Justice Antitrust Division — Herfindahl-Hirschman IndexSupporting source family · primary · checked 2026-08-16
- U.S. Census Bureau — Business and economy dataSupporting source family · primary · checked 2026-08-16
- U.S. Small Business Administration — Write your business planSupporting source family · primary · checked 2026-08-16
- IFRS Foundation — IFRS GlossarySupporting source family · primary · checked 2026-08-16