Business Pitch Dictionary by pitch.dog
Retention, churn & expansion · Core

Voluntary churn

Also called: active churn

ELI5

Customer loss caused by an intentional decision to leave or cancel.

Used in conversation

“The number is useful only if everyone calculates voluntary churn the same way.”

Pitch context

You will see “Voluntary churn” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches retention, churn & expansion.

Why it matters: It helps a reader interpret retention, churn & expansion without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.