Business Pitch Dictionary by pitch.dog
Fundraising process & investor pipeline · Core

Warm introduction

Also called: warm intro

ELI5

Someone trusted connects the founder to an investor.

Used in conversation

“The warm introduction improved response but did not replace fit.”

Definition

An introduction made by a trusted mutual contact.

Here “Warm introduction” means: An introduction made by a trusted mutual contact.

Pitch context

You will see “Warm introduction” in fundraising decks, data rooms, term sheets and investor conversations when the discussion reaches fundraising process & investor pipeline.

Why it matters: In fundraising process & investor pipeline, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Sources & evidence · 6

Direct term-level sources and supporting source families.