Business Pitch Dictionary by pitch.dog
Strategic choices & advantage · Core

Where to play

Also called: playing field

ELI5

The places and customers the organisation chooses to compete for.

Used in conversation

“The where-to-play choice excludes low-margin custom work.”

Definition

The markets, customers, products, channels or geographies an organisation chooses to serve.

Here “Where to play” means: The markets, customers, products, channels or geographies an organisation chooses to serve.

Pitch context

You will see “Where to play” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches strategic choices & advantage.

Why it matters: It helps a reader interpret strategic choices & advantage without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.