Business Pitch Dictionary by pitch.dog
Market sizing & growth · Core

White space

Also called: market gap

ELI5

A part of the market that is not well served.

Used in conversation

“The white space disappears when substitutes are included.”

Definition

An underserved segment, need or area where existing offers are weak or absent.

Here “White space” means: An underserved segment, need or area where existing offers are weak or absent.

Pitch context

You will see “White space” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches market sizing & growth.

Why it matters: It helps a reader interpret market sizing & growth without confusing the measure, decision, role or evidence being discussed.

Connected terms

  • WhitespaceThe search label “White space” can route to both entries.
Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.