Business Pitch Dictionary by pitch.dog
Business deck sections · Core

Why now slide

Also called: timing slide

ELI5

The slide that explains why this moment matters.

Used in conversation

“The why now slide needs a real shift, not a slogan.”

Definition

A slide explaining why market, technology, behaviour or regulation makes the opportunity timely.

Here “Why now slide” means: A slide explaining why market, technology, behaviour or regulation makes the opportunity timely.

Pitch context

You will see “Why now slide” in business pitches, proposals, executive summaries and decision decks when the discussion reaches business deck sections.

Why it matters: It helps a reader interpret business deck sections without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 3

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.