Business Pitch Dictionary by pitch.dog
Reliability, security & resilience · Working

Zero trust

Also called: zero-trust architecture

ELI5

Never assume access is safe just because it is inside the network.

Used in conversation

“Zero trust requires identity, device and context checks.”

Definition

A security approach that continually verifies access rather than trusting users or devices based only on network location.

Here “Zero trust” means: A security approach that continually verifies access rather than trusting users or devices based only on network location.

Pitch context

You will see “Zero trust” in product strategy decks, roadmaps, experiments and architecture reviews when the discussion reaches reliability, security & resilience.

Why it matters: In reliability, security & resilience, the scope can change what data may be used, who may access it and which controls are required.

Sources & evidence · 2

Direct term-level sources and supporting source families.