The words behind the pitch.
Find the term you heard. Understand it without feeling talked down to. Then see how it connects to the rest of the room.
What do you need to understand?
Typos, acronyms and plain-English questions all work. Press / from anywhere.
Find one word.
Use the spelling you have—or describe what you mean.
Search the dictionary →02 · LearnStart small.
Twelve terms that make the rest of the dictionary easier.
Take the on-ramp →03 · ExploreSee what holds together.
The Semantic Observatory turns real relationships into constellations.
Enter the sky →Browse by category
A–ZNine broad regions. One term can still carry several contexts, senses and relationships inside them.
Pitching, development & pitch materials
How projects are framed, submitted, presented, discussed and documented.
260 entries →Story, character & world
Narrative architecture, screenplay language, characters, genre, tone and storyworld.
348 entries →Television, documentary & unscripted
Series commissioning, episodic systems, factual storytelling and repeatable formats.
380 entries →Advertising & commercial treatments
Agency briefs, director treatments, competitive bidding, usage and delivery.
211 entries →Direction, casting & performance
Directorial intent, casting, rehearsal, staging and performer-facing craft.
123 entries →Image, design & physical production
Camera, lighting, production design, locations, costume, practical production and safety.
419 entries →VFX, animation & virtual production
Digital image creation, animation pipelines, previs and real-time production.
137 entries →Post-production, sound & delivery
Editing, colour, finishing, sound, music, mastering and technical delivery.
325 entries →Rights, finance, labour, access & governance
Ownership, contracts, financing, labour, accessibility, ethics and AI.
360 entries →Learn the essentials
All coursesFoundation
The shared vocabulary before you choose a lane.
48 placements →Film
Pitching, packaging and realising a film.
64 placements →Television
Series engines, episodes, rooms and commissioning.
64 placements →Ad films
Briefs, treatments, bids, production, usage and approval.
80 placements →Documentary / unscripted
Access, evidence, care, archive and repeatable formats.
56 placements →