A small on-ramp
Start with twelve.
You do not need to learn 2,563 meanings. These twelve make the next conversation less opaque—and the rest of the dictionary easier to use.
The first twelve
PitchA short presentation meant to make someone want to support, buy, join or approve a project.Elevator pitchA very short spoken pitch that explains the project and its hook quickly.Oral pitchA pitch you say aloud instead of only sending as a document.Pitch meetingThe meeting where someone presents a project or creative approach to possible decision-makers.Pitch deckA slide-based document that presents a project, story, team or creative approach.LoglineA one- or two-sentence summary of the central character, situation, conflict and hook.PremiseThe basic dramatic situation that makes the story possible.HookThe part of the idea that makes someone immediately curious.SynopsisA prose summary of a story, with detail determined by the requested length and purpose.OutlineA development document mapping the story's major events, turning points and cause-and-effect structure.Story treatmentA prose version of the story that explains what happens without using full screenplay format.LookbookA collection of images that shows how a project could look and feel.
This page is an orientation route, not a certification. Open a term, read the ELI5 and Used in sentence, then follow only the relationship that helps.