Pitch Dictionary by pitch.dog
Positioning, fit & persuasion · Core

Hook

Also called: sell, grabber

ELI5

The part of the idea that makes someone immediately curious.

Used in conversation

“Lead with the hook before you explain the full world.”

Definition

The feature of an idea or execution most likely to trigger immediate curiosity or help it stand apart.

Here “Hook” means: The feature of an idea or execution most likely to trigger immediate curiosity or help it stand apart. Other meanings are stored as separate sense entries and must be chosen explicitly.

Pitch context

Use this when explaining how the story works on the page or across the finished screen experience.

Why it matters: Helps you understand how projects are presented, submitted, discussed and followed up.

Connected terms

  • PitchThe search label “sell” can route to both entries.
Sources & evidence · 7

Direct term-level sources and supporting source families.