Pitch Language Foundation

A short presentation meant to make someone want to support, buy, join or approve a project.

A very short spoken pitch that explains the project and its hook quickly.

A pitch you say aloud instead of only sending as a document.

The meeting where someone presents a project or creative approach to possible decision-makers.

A slide-based document that presents a project, story, team or creative approach.

A one- or two-sentence summary of the central character, situation, conflict and hook.

The basic dramatic situation that makes the story possible.

The part of the idea that makes someone immediately curious.

A prose summary of a story, with detail determined by the requested length and purpose.

A development document mapping the story's major events, turning points and cause-and-effect structure.

A prose version of the story that explains what happens without using full screenplay format.

A collection of images that shows how a project could look and feel.

A group of references used to communicate a visual or emotional direction.

A short audiovisual pitch piece designed to make a project, person, world or format feel immediate and compelling.

A sample created to prove a specific uncertain part of a proposed larger project can work.

A pitch document explaining a series idea, its world, characters, engine and future potential.

The main character whose choices and struggle drive the story.

The person, group or force most directly opposing the main character.

The clash between incompatible wants, values, forces or conditions that generates dramatic movement.

What can be gained, lost or harmed if the characters succeed or fail.

What a character is actively trying to achieve in a scene, sequence or story.

A small unit of story or emotion where something changes.

A continuous piece of story action, usually happening in one place and time.

A group of connected scenes that together complete a larger story movement.

A recognised kind of story with familiar promises, patterns and audience expectations.

The project’s overall attitude and emotional flavour.

The feeling a scene or project creates in the audience.

The larger idea or question the story keeps exploring.

The social, physical, cultural and rule-bound environment that generates pressure and story.

The place, period and immediate environment in which a story occurs.

A known film or show used to explain where your project fits.

The clearest answer to what this is, who wants it and why it stands out.

A response meant to evaluate, question or improve a project, document or execution.

A written assessment of submitted material, usually summarising it and judging its strengths and problems.

The stage when story, rights, package, feasibility and financing are shaped before production.

A person or company genuinely connected to a project at a stated level of commitment.

The full bundle of materials sent or shown as part of a pitch.

A paid or agreed period giving someone the exclusive chance to acquire or use specified rights.

Formal approval allowing a project or production stage to move ahead.

A decision not to move forward with the project or proposal.

A continuous recorded camera take between starting and stopping the camera.

A tight shot giving strong attention to a face, object or detail.

The planned way the camera moves while a shot is happening.

The overall design of the physical visual world, including sets, locations, objects, materials, colour and spatial character.

The process of finding, evaluating and selecting performers.

Choosing and ordering shots and sounds so the story works on screen.

Designing the sounds that make the screen world feel real, emotional or surprising.

One of the exact things you promised to hand over.