Pitch Dictionary by pitch.dog
Concept, premise & hook · Core

Logline

Also called: short premise

ELI5

A one- or two-sentence summary of the central character, situation, conflict and hook.

Used in conversation

“The logline has the character and conflict, but the hook is still buried.”

Definition

The shortest useful articulation of a story or repeatable series proposition.

Here “Logline” means: The shortest useful articulation of a story or repeatable series proposition.

Pitch context

This names a document, asset or development step that can appear in a pitch package.

Why it matters: Helps describe how a story works on the page and how its dramatic parts fit together.

Connected terms

  • TaglineA logline summarises the dramatic proposition; a tagline is audience-facing promotional copy.
  • Pitch deckA logline commonly appears as a core pitch-deck element.
Sources & evidence · 5

Direct term-level sources and supporting source families.