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Film, TV & Ad Treatments
Business, Startup & Corporate · Research preview
Pitch Dictionary
by pitch.dog
A–Z
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Story, character & world
Story, structure & screenplay
Concept, premise & hook
Story, character & world · Story, structure & screenplay
Concept, premise & hook
The foundational idea, dramatic situation and immediate audience hook.
9
entries
Central question
Concept, premise & hook
Concept
Concept, premise & hook
Dramatic question
Concept, premise & hook
High concept
Concept, premise & hook
Idea
Concept, premise & hook
Logline
Concept, premise & hook
Premise
Concept, premise & hook
Story hook
Concept, premise & hook
Tagline
Concept, premise & hook