Pitch Dictionary by pitch.dog
Concept, premise & hook · Core

Concept

Also called: central idea

ELI5

The central idea that makes the project recognisable and interesting.

Used in conversation

“The concept needs to land without a long explanation.”

Definition

The central creative idea governing what a project is.

Here “Concept” means: The central creative idea governing what a project is.

Pitch context

Use this when explaining how the story works on the page or across the finished screen experience.

Why it matters: Helps describe how a story works on the page and how its dramatic parts fit together.

Connected terms

  • PremisePremise is the foundational dramatic situation; concept is the broader central idea.
Sources & evidence · 6

Direct term-level sources and supporting source families.