Pitch Dictionary by pitch.dog
Concept, premise & hook · Working

Central question

Also called: dramatic question

ELI5

The main uncertainty or inquiry that organises the audience's attention.

Used in conversation

“The central question needs to land without a long explanation.”

Pitch context

Use this when explaining how the story works on the page or across the finished screen experience.

Why it matters: Helps describe how a story works on the page and how its dramatic parts fit together.

Connected terms

Sources & evidence · 6

Direct term-level sources and supporting source families.