Pitch Dictionary by pitch.dog
Visual research & references · Core

Mood board

Also called: moodboard, inspiration board

ELI5

A group of references used to communicate a visual or emotional direction.

Used in conversation

“Let’s build a mood board before we lock the colour and texture language.”

Definition

A curated grouping of images, colours, materials or references communicating a narrower mood or visual direction.

Here “Mood board” means: A curated grouping of images, colours, materials or references communicating a narrower mood or visual direction.

Pitch context

This names a document, asset or development step that can appear in a pitch package.

Why it matters: Tells you what document, visual asset or file someone is asking for or reviewing.

Connected terms

  • LookbookA lookbook is a project-level visual document; a mood board is usually a narrower cluster of references.
  • Reference boardA mood board prioritises emotional and visual atmosphere; a reference board may organise more specific craft evidence.
Sources & evidence · 6

Direct term-level sources and supporting source families.