Visual research & references · Specialist

Mood book

Also called: moodbook

ELI5

A visual reference document focused mainly on atmosphere and sensory character, overlapping with mood board and lookbook.

“Please include the mood book in the next pitch package.”

You may encounter “Mood book” in pitch materials & presentation design conversations or materials.

Why it matters: Tells you what document, visual asset or file someone is asking for or reviewing.

This usage is established in practice but is not fully standardised. A domain specialist should review it before release as canon.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.