Pitch Dictionary by pitch.dog
Positioning, fit & persuasion · Core

Comparable title

Also called: comp, comparable, comparison title, comparison titles, comps

ELI5

A known film or show used to explain where your project fits.

Used in conversation

“Our strongest comparable title is similar in audience and tone, not identical in plot.”

Definition

An existing work used to clarify a project’s audience, market position, tone or creative neighbourhood.

Here “Comparable title” means: An existing work used to clarify a project’s audience, market position, tone or creative neighbourhood. Other meanings are stored as separate sense entries and must be chosen explicitly.

Pitch context

Appears in pitch decks, verbal pitches and positioning sections to give buyers a fast frame of reference.

Why it matters: A useful comp communicates audience and positioning; a lazy comp merely name-drops successful work.

Connected terms

  • CompositingThe search label “comp” can route to both entries.
  • PositioningComparable titles can supply evidence for positioning.
  • ToneTone is one dimension a comparable title may clarify.
Sources & evidence · 3

Direct term-level sources and supporting source families.