Film Pitch Essentials
The minimum working vocabulary for pitching, packaging and realising a film.
The film pitch package
Identify the core materials and voices in a film package.
- Feature film
A full-length standalone movie.
- Short film
A complete movie told in a short amount of screen time.
- Screenplay
A written script for a film or screen work, describing scenes, action and dialogue.
- Spec script
A screenplay written without a prior paid commission for that script.
- Story treatment
A prose version of the story that explains what happens without using full screenplay format.
- Director's statement
A first-person articulation of the director's relationship to, interpretation of and ambition for the project.
- Writer’s statement
The writer explains why they are telling this story and how they plan to write it.
- Producer’s statement
The producer explains why the project matters and how they will help make it happen.
Explain all eight terms in “The film pitch package” without reading the formal definitions.
Distinguish “Feature film” from “Producer’s statement” in the context of this module.
Use “Spec script” naturally in a realistic working sentence.
Feature story architecture
Follow the major turning points used to discuss a feature-length story.
- Inciting incident
The event that disturbs normal life and starts the main story moving.
- First-act turn
A major transition that commits the story to its central direction after the setup.
- Midpoint
A major turn around the middle that changes the story’s direction or meaning.
- Climax
The story’s biggest confrontation or decision, where the central conflict reaches its peak.
- Resolution
The part after the climax that shows what changed and where things now stand.
- Subplot
A secondary line of action that supports, contrasts with or complicates the main plot.
- Set piece
A major, memorable sequence designed around a concentrated dramatic, comic or visual event.
- Turning point
A major event or decision that redirects the story's course.
Explain all eight terms in “Feature story architecture” without reading the formal definitions.
Distinguish “Inciting incident” from “Turning point” in the context of this module.
Use “Climax” naturally in a realistic working sentence.
Character and world
Understand the internal and relational forces that make a film world move.
- Ensemble
A group of characters who share substantial story importance instead of one person carrying the whole story.
- Backstory
Events that occurred before the main story and shape current characters or circumstances.
- Want
The outcome a character consciously desires and pursues.
- Character need
What a character must learn, accept or change for deeper transformation.
- Flaw
A limiting pattern of behaviour or belief that creates cost for the character.
- Character arc
A meaningful trajectory in a character's behaviour, beliefs, relationships or circumstances.
- Relationship
The continuing connection between characters, shaped by history, desire, dependence, conflict and care.
- World rules
The repeatable laws, limits and consequences governing how a fictional or format world operates.
Explain all eight terms in “Character and world” without reading the formal definitions.
Distinguish “Ensemble” from “World rules” in the context of this module.
Use “Character need” naturally in a realistic working sentence.
Rights and packaging
Read what is controlled, optioned or attached before a film is financed.
- Underlying rights
Permission to use the book, article, format, life story or other material your project is built on.
- Chain of title
The paperwork showing who owns the rights and how they passed from one person or company to another.
- Option
A paid or agreed period giving someone the exclusive chance to acquire or use specified rights.
- Shopping agreement
An agreement authorising a producer or representative to seek buyers or partners without necessarily acquiring the underlying rights.
- Attachment
A person or company genuinely connected to a project at a stated level of commitment.
- Cast attachment
A performer represented as meaningfully committed to the project at a stated level, which must be supported by evidence.
- Director attachment
A director has formally joined the project in some stated capacity.
- Pitch package
The full bundle of materials sent or shown as part of a pitch.
Explain all eight terms in “Rights and packaging” without reading the formal definitions.
Distinguish “Underlying rights” from “Pitch package” in the context of this module.
Use “Shopping agreement” naturally in a realistic working sentence.
Finance and market
Recognise the basic finance and market terms around a film pitch.
- Finance plan
A document showing where the money to make the project is expected to come from.
- Budget top sheet
A summary of major budget categories and total cost.
- Sales agent
A company representing screen rights to buyers, often across international territories.
- Distributor
A company acquiring particular rights and releasing or licensing the work within an agreed scope.
- Presale
Sale or licence of distribution rights before completion, often contributing to production finance.
- Gap finance
Finance secured against anticipated value from unsold rights or other future receipts.
- Co-production
Two or more production partners make the project together under an agreement.
- Comparable title
A known film or show used to explain where your project fits.
Explain all eight terms in “Finance and market” without reading the formal definitions.
Distinguish “Finance plan” from “Comparable title” in the context of this module.
Use “Distributor” naturally in a realistic working sentence.
Directing and physical approach
Read how a film’s creative intention becomes choices on set.
- Director's vision
The director's specific understanding of what the work should make the audience see, feel and understand.
- Directorial approach
The system of choices through which the director intends to realise the material.
- Camera movement
The planned way the camera moves while a shot is happening.
- Casting
The process of finding, evaluating and selecting performers.
- Production design
The overall design of the physical visual world, including sets, locations, objects, materials, colour and spatial character.
- Location
A real place used or proposed as a filming environment.
- Blocking
The planned movement and positioning of performers within a scene.
- Coverage
The different shots recorded so a scene can be edited clearly and flexibly.
Explain all eight terms in “Directing and physical approach” without reading the formal definitions.
Distinguish “Director's vision” from “Coverage” in the context of this module.
Use “Casting” naturally in a realistic working sentence.
Boards and visual execution
Distinguish visual references from production planning tools.
- Storyboard
A sequence of drawn or designed frames planning action, composition and shot progression.
- Shot list
A production list naming the shots or camera setups intended for a scene or shoot.
- Previsualisation
A rough moving plan of a scene used before filming or final animation.
- Special effects
Physical effects created during production instead of generated primarily in post.
- Visual treatment
A treatment focused mainly on the project’s visual style and tone.
- Reference deck
A document collecting and organising visual or audiovisual references around specific creative questions.
- Reference image
An image used to show one intended quality, such as framing, light, casting, texture or colour.
- Tone
The project’s overall attitude and emotional flavour.
Explain all eight terms in “Boards and visual execution” without reading the formal definitions.
Distinguish “Storyboard” from “Tone” in the context of this module.
Use “Special effects” naturally in a realistic working sentence.
Post, rights and release
Recognise the final editorial stages and essential clearance language.
- Rough cut
An early complete edit used to judge the story and major choices.
- Picture lock
The point when the edit’s timing and shots are meant to stop changing.
- Director’s cut
The director’s preferred editorial version, whose formal rights and timing depend on the production agreement.
- Conform
Rebuilding the approved edit with the correct high-quality picture files.
- Digital Cinema Package
A standard package of image, sound and metadata used for digital cinema exhibition.
- Synchronisation licence
Permission to combine a musical composition with moving images under stated terms.
- Errors and omissions insurance
Insurance covering certain legal risks such as defamation, privacy or copyright claims.
- Copyright
The legal rights that control copying, sharing, adapting and using an original work.
Explain all eight terms in “Post, rights and release” without reading the formal definitions.
Distinguish “Rough cut” from “Copyright” in the context of this module.
Use “Conform” naturally in a realistic working sentence.