Pitch Dictionary by pitch.dog
Visual research & references · Specialist

Reference deck

Also called: visual reference deck

ELI5

A document collecting and organising visual or audiovisual references around specific creative questions.

Used in conversation

“We need one more pass on the reference deck before the meeting.”

Pitch context

You may encounter “Reference deck” in pitch materials & presentation design conversations or materials.

Why it matters: Tells you what document, visual asset or file someone is asking for or reviewing.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.