Pitch Dictionary by pitch.dog
Positioning, fit & persuasion · Core

Positioning

Also called: project positioning, market positioning, creative positioning

ELI5

The clearest answer to what this is, who wants it and why it stands out.

Used in conversation

“The positioning should distinguish the series without pretending no comparable work exists.”

Definition

The deliberate framing of what a project is, who it is for and why it occupies a distinctive place.

Here “Positioning” means: The deliberate framing of what a project is, who it is for and why it occupies a distinctive place.

Pitch context

Shapes the pitch’s audience claim, comparisons, creative promise and reason for existing now.

Why it matters: Good positioning makes the project legible without reducing it to a copy of something else.

Connected terms

  • Comparable titleComparable titles can supply evidence for positioning.
  • Why now?Why now is a temporal part of positioning.
Sources & evidence · 3

Direct term-level sources and supporting source families.