Pitch Dictionary by pitch.dog
Setting, period & milieu · Core

Setting

Also called: place and time

ELI5

The place, period and immediate environment in which a story occurs.

Used in conversation

“Let’s show the setting through behaviour and detail rather than only describing it.”

Pitch context

Use this when a deck or treatment needs to describe the people, world, tone or audience promise precisely.

Why it matters: Helps describe who the project follows, where it lives and what kind of experience it promises.

Sources & evidence · 6

Direct term-level sources and supporting source families.