Pitch Dictionary by pitch.dog
Core pitch documents · Core

Pitch deck

Also called: deck, pitch book

ELI5

A slide-based document that presents a project, story, team or creative approach.

Used in conversation

“Send me the pitch deck before tomorrow’s meeting so I can mark it up.”

Definition

A designed presentation that explains and persuades through a sequence of words, images and information.

Here “Pitch deck” means: A designed presentation that explains and persuades through a sequence of words, images and information. Other meanings are stored as separate sense entries and must be chosen explicitly.

Pitch context

This names a document, asset or development step that can appear in a pitch package.

Why it matters: Tells you what document, visual asset or file someone is asking for or reviewing.

Connected terms

  • LookbookA pitch deck makes the full argument; a lookbook primarily establishes the visual world.
  • Pitch packageA pitch deck is one presentation document; a pitch package is the wider bundle of materials sent with or around it.
  • Story treatmentA treatment explains story or creative approach, often in prose; a pitch deck makes the wider case through structured presentation. A treatment may itself be designed as a deck.
  • SubheadThe search label “deck” can route to both entries.
  • Team pageA team page commonly establishes credibility and attachments.
  • LoglineA logline commonly appears as a core pitch-deck element.
Sources & evidence · 8

Direct term-level sources and supporting source families.