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What Is a Commercial Director's Treatment?
A treatment is not a prettier brief or a stack of references. It is a written and visual proposal for how a particular brief becomes a particular film, with the director's governing interpretation at its center.
Read articleDescribe a Commercial’s Tone Without a String of Adjectives
What Makes a Vignette Commercial One Film?
Choose Visual References That Solve the Commercial’s Hardest Question
Describe a Camera Approach Without Listing Equipment
Make the Commercial’s World Do Something, Not Just Look a Certain Way
How Long Does a Commercial Treatment Take? Plan the Actual Work
Plan Commercial Cutdowns Before the Long Version Eats Every Beat
Give the Product a Real Job in the Commercial’s Story
Choose an Animation Medium for the Commercial’s Actual Action
Do You Need a Treatment Writer, Designer, Visual Researcher—or a Clearer Idea?
Structure a Startup Pitch Deck Around the Business an Investor Must Understand
Show What the Product Actually Does—and Label the Rest
Choose Evidence That Answers the Claim on the Slide
Build a Partnership Pitch Around Work Both Sides Will Actually Do
Make a Company Deck Readable Without Flattening the Design
What Is a Film Pitch Deck—and What Is It For?
Write a Film Synopsis That Explains the Story, Not Just the Events
Pitch a Documentary Before You Know How It Ends
Build a Film Lookbook Around a Visual Idea, Not a Pile of References
Who Might Seek Out This Film? Build an Audience Hypothesis You Can Investigate
Who Is Actually Attached to Your Film? Write a Useful Package-Status Page
Choose a Film Lab That Fits the Draft and the Work You Need to Do
Use Film-Pitch Feedback Without Treating Every Suggested Fix as an Order