The reading room.
Practical reading on film, television, advertising and business pitches.
1,000 articles · Four ways into the work.
1,000 articles · Page 42 of 42
Two Live TV Feeds Run on Different Delays. What Is the Viewer Supposed to Believe?
Select Viewer Contributions Without Presenting Them as a Poll
The Host Also Competes. Who Controls the Game?
Build a Quiz Answer Checker: Vetted Aliases or Human Review?
A Pitch Sample's Retention Curve Drops. Recut the Video—or Change What You Measure?
How Far Can One Episode Depart From the Series’ Look?
Your Sizzle Makes a Different Show From Your Written Pitch. Which One Changes?
Pitch a Live-Action and Animated Series When the Two Modes Disagree
Pitch an Ambitious Series Look That Can Survive an Ordinary Episode
The Original Show’s Conflict No Longer Works. What Is the Remake Pitching?
Pitch a Series With Multiple Directors Without Promising Identical Episodes
Replay a Format Trial Under Revised Rules—or Run a New Trial?
What Must a Limited-Series Finale Resolve—and What Can Stay Open?
Move a Season Reveal Without Breaking Earlier Episodes
Pitch a Spin-Off With Its Own Reason to Continue
Set a Factual Series’ Cutoff Date When the Story Will Continue After Release